Aussie Beef & Lamb Through the Hands of Asian ChefsA fresh dining story unfolds from Hanoi to Ho Chi Minh City This April and May, Meat & Livestock Australia (MLA) invite Vietnamese diners into a new series of food experiences celebrating Aussie Beef & Lamb, relaxed in spirit, rich in flavour, and full of inspiration. Spanning familiar restaurant favourites and chef-led dining moments, the campaign reveals Aussie Beef & Lamb through new perspectives, new menus, and new stories told by some of the region’s most exciting culinary voices. A Limited-Time Invitation To Taste More - Where familiarity meets discoveryIn collaboration with Golden Gate Group, MLA and the Australian Trade and Investment Commission (Austrade) brings Aussie Beef & Lamb into some of the dining spaces Vietnamese consumers already know and love, now reimagined with a fresher, more exciting twist. Helping shape that experience is Chef Jung Hyun (Jamie) Lee, Lambassador from Korea and co-owner of six restaurants in Seoul, including Yangin Hwadae, one of the country’s best-known lamb destinations. With Chef Jamie closely involved in the menu development, the campaign introduces a new perspective on how Australian red meat can be enjoyed in Vietnam. The limited-edition menus will arrive at two Golden Gate Group restaurant chains, accompanied by a range of attractive offers and promotions. At GoGi House, “Limited Menu: The Best of Aussie Beef & Lamb” gives a familiar barbecue format a fresh new edge, pairing tender Aussie Beef and aromatic Aussie Lamb with Korean-style marinades adapted to local tastes. 📍 GoGi House, Hanoi and Ho Chi Minh City At WOW! Yakiniku, “m-Lamb!!” introduces Aussie Lamb through a menu expression that feels modern, playful, and especially inviting to younger diners with adventurous palates. 📍 WOW! Yakiniku Collab Dinners: Where Chefs Take The Story FurtherBeyond the BBQ table, Aussie Beef & Lamb moves into fine dining through a series of 4-hand and 6-hand dinners led by MLA’s Red Meat Ambassadors — experiences created for diners drawn to creativity, flavour discovery, and the artistry of chefs.
In Hanoi, Lambassador Sam Tran and Aussie Beef Mate Reina Chen reunite at GIA Hanoi on 22–23 April 2026, returning to their collaborative dialogue through a contemporary Asian lens. 📍 GIA Hanoi
In Ho Chi Minh City, Aussie Beef Mate Khai Vu, Lambassador Francis Thuan, and Lambassador Jamie Lee come together for a multi-layered dining experience where the hidden cuts of Aussie Beef & Lamb are transformed through three distinctive culinary styles. 📍 Ho Chi Minh City |
