The Lambassador Showcase 2025, organised by Meat & Livestock Australia (MLA), successfully concluded in Ho Chi Minh City, Vietnam. The event drew culinary experts, chefs, hospitality professionals, and enthusiasts to explore the distinct taste and quality of Australian lamb.
Australia’s lamb industry is globally recognised for its climate neutrality and sustainable production.
From Farm to Table: Why Australian Lamb?
Lamb is valued not only for its rich protein content but also for its unique flavour and nutritional benefits. Its perceived "cooling" properties and digestibility have made it a preferred choice among health-conscious consumers. With growing interest in food origins and quality assurance, Australian lamb remains a top choice globally due to its rigorous production standards and traceability.
Sharing Innovation Through Culinary Collaboration
The event featured four distinguished Lambassadors - Chef Francis Thuan, Chef Bin Dai, Chef Aeron Tran, and Mr Moriaki Higashizawa, who showcased the versatility of Australian lamb across various culinary styles.
From left to right: Chef Francis Thuan, Mr Moriaki Higashizawa, Chef Bin Dai, and Chef Aeron Tran.
Guests had the opportunity to enjoy an exclusive lamb-focused menu and witness world-class demonstrations from these leading chefs. The evening concluded with a showcase dinner where each Lambassador presented unique dishes that highlighted the adaptability of Australian lamb.
Chef Francis Thuan’s Australian lamb creation
One of Chef Bin Dai’s dishes at the event.
Chef Aeron Tran preparing Paella De Cordero during the showcase dinner.
Workshops, Tastings and Market Insights
A highlight of the event was the in-depth workshop that offered insights into regional lamb market trends in China, Japan, and Vietnam. The session also explored the creative use of secondary cuts to deliver cost-effective yet appealing menu options tailored to local palates.
Participants engaged in a blind tasting of nine Australian lamb cuts.
Attendees explored lamb cuts and packaging presented by Australian exporters.
The event served not only as a platform for culinary discovery but also as a forum to strengthen industry collaboration and explore growth opportunities for Australian lamb in Vietnam and the broader Asian region.
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